I swore I would never start a food company, but I got exhausted by all the healthy sounding baking mixes on grocery-store shelves that are loaded with refined ingredients.

After a decade of hearing inspiring Superhero Muffin stories from our fans, I decided to launch our coveted Superhero Muffins as a mix because they take time to bake from scratch (and buying the individual ingredients is expensive). By launching in the baking mix category, I’m still inspiring people to step into their kitchen, which is the ethos of Run Fast. Eat Slow….but I’m helping YOU save time (and less dishes to wash!).

Most baking mixes rely on refined flours, added sugars, cheap oils, and long ingredient lists that do very little to actually fuel your body. They may be gluten-free or high-protein on paper, but nutritionally? They often miss the mark (and can be hard to digest).

So I set out to create something different: a nutrient-dense muffin mix made with real food —the kind that supports steady energy, balanced blood sugar, and easy digestion. Here’s exactly what makes our mixes healthier — and why they’re worth the investment.

Most Baking Mixes Are Ultra-Processed (Even the “Healthy” Ones)

Let’s start with the truth: many so-called “healthy” muffin mixes (and even pancake mixes) taste like cupcakes because they’re made with many of the same ingredients.

Common ingredients you’ll find in other brands:

• Refined white flour, enriched wheat flour, refined rice flour 
• Refined sugar including cane sugar, brown sugar, coconut sugar (also refined), maltodextrin and dextrose 
• Hard-to-digest protein powders like vital wheat gluten 
• Powdered Dairy Byproducts like whey or nonfat dry milk
• Artificial sweeteners or sugar alcohols (gut-disrupting)
• Baking instructions require adding refined seed oils (keeps the muffins moist for days but at the expense of the nutrition benefits of real butter)
• “Natural flavors” (a vague, highly processed catch-all)
• Gums like Xanthan and fillers like Modified Food Starch for texture 

These ingredients may check marketing boxes, but they don’t support long-lasting energy or digestion — and they certainly don’t nourish your body.

What Makes Superhero Muffin Mixes Different

Our mixes follow the NY Times Bestselling Run Fast. Eat Slow. cookbook recipe using whole foods — not shortcuts. Every ingredient earns its place.

No Refined Flour or Wheat (Naturally Gluten-Free)

We use almond flour and whole-grain gluten-free oat flour, not refined rice flours or wheat.

That means:

• More protein
• More fiber
• More micronutrients
• Easier digestion for many people

No Refined or Added Sugar

Most muffin mixes rely on sugar to do the heavy lifting for flavor. We don’t.

Instead, Superhero Muffins are naturally sweetened with:

• Dehydrated fruits and vegetables
• Date powder (ground from whole dates)

This provides natural sweetness plus fiber — helping support balanced blood sugar.

No Refined Oils

Most Mixes call for adding canola oil or other refined seed oil. Our Mix recommends using salted butter or virgin coconut oil.

We use healthy fats from whole-food sources, supporting:

• Satiety
• Sustained energy
• Reduced inflammation
• Blood sugar regulation
• Nutrient absorption
• Cognitive function

One key tip: reheat your Superhero Muffins before serving. The muffins will be drier when cold because butter solidifies. Just 20 seconds in the microwave brings back that moist, just-baked texture.

Read more Essential Baking Tips.

No “Natural” Flavors, Fillers, or Additives

If you’ve ever wondered what “natural flavors” actually are… you’re not alone. We skip them entirely because they’re made in a lab and are a cover for multiple ingredients.

Plus, have you tasted mixes made with “natural blueberry flavor”? Does not taste natural.

Real Fruit & Veggies = Real Nutrition

We don’t just talk about nutrition — we bake it in.

Our mixes include freeze-dried and dehydrated real fruits and vegetables, delivering fiber and micronutrients.

This is why Superhero Muffins aren’t just a treat — they’re a wholesome breakfast or snack you can feel good about eating daily.

A Protein Muffin That Tastes Good

Thanks to the almond flour and whole-grain oats, and the addition of eggs and yogurt, you can bake a batch that is high in protein, healthy fats, complex carbs and fiber for a balanced start to your day. Check out our Protein Muffin Recipe and customize it for your needs.

Easy to Digest

Because our muffin mixes are made with real, minimally processed ingredients, many people find them easier-to-digest than conventional baked goods which are often made with refined gluten and seed oils for better texture, but at the expense of nutrition.

Why Paying More Is Worth It

Yes — Superhero Muffin Mixes cost more than conventional muffin mixes but one pouch and you have 12 balanced snacks at the ready (At $1.25/muffin, in comparison athletes often pay double or triple this amount for a highly processed protein bar). 

But what you get in return is real nutrition, not just calories.

And you’re not paying for marketing — you’re paying for ingredients.

That’s the difference between a muffin that just tastes good… and one that actually makes you feel good.

If you’re looking for:

• A healthy muffin mix made with real food
• A gluten-free muffin mix without refined rice flour or sugar
• A nutrient-dense muffin mix that supports energy
• A protein muffin option that tastes great

Superhero Muffins were made for YOU.