I took what felt like a crazy leap and started my own food brand. Two years ago, when we started to dream up the idea, I told my husband it was the one thing I might regret someday if I didn’t at least try.
At the core, my goal was simple:
I wanted to make wholesome and delicious fueling easier.
Not just for elite athletes—but for busy families, working professionals, and anyone trying to juggle full days while still showing up for their health.
The Problem I Couldn’t Ignore
The baking aisle felt like the obvious place in need of a major revamp.
At first glance, it looks like there are endless options—but when you look closer, very few of the mixes actually deliver real nourishment.
“Gluten-free” often means refined rice flour and added gums.
“Keto” leans on artificial sweeteners and sugar alcohols including Erythritol.
"Protein” claims are usually built on hard-to-digest milk or wheat byproducts (wheat protein isolate, milk protein concentrate).
“Just add water” means you’re missing out on key nutrient-dense foods like eggs, butter and yogurt.
And most muffin mixes? They taste more like cupcakes than something meant to fuel your day.
It’s confusing—and honestly, it’s not what our bodies need.
Because those overly refined, overly sweet and hard-to-digest ingredients aren’t the kind of fuel that supports real life.
Real life is full.
It’s sunrise workouts before the day begins.
It’s long workdays, school drop-offs, and after-school sports.
It’s road trips, weekend adventures, and everything in motion.
And in the middle of all that, we need food that truly nourishes us.
Where It All Started
Superhero Muffins were born from the three-time NY Times Bestselling Run Fast. Eat Slow. cookbooks—recipes designed to fuel real life with hearty ingredients.
Over the years I kept getting stopped by athletes who shared stories of how Superhero Muffins transformed their training and morning routines.
“I used to think I couldn’t eat before running then I started eating a Superhero Muffin before every workout and I ran a 15-minute PR in the marathon.”
“I can’t go a day without my Superhero Muffin…I just wish they were easier to make, I don't like grating the veggies.”
“I could go on and on about the impact these muffins have had on my life. Thank you again for all you’ve given us.”
So we listened.
That’s how our Superhero Muffin Mixes came to life—followed by our Superhero Protein Waffle and Pancake Mix. 👩🍳🧇
Products designed to save you significant time —without sacrificing quality, nutrition, or taste.
What We Stand For
Our brand is rooted in a belief that food should support your life, not complicate it.
We focus on:
- Wholesome ingredients over diet rules
- Satiation over restriction
- “Indulgent Nourishment” – healthy eating can be both delicious and nutrient-dense
Every mix is crafted to deliver balanced macros for lasting energy:
- Healthy fats
- Quality protein
- Complex carbohydrates
- No refined sugar, no artificial sweeteners, no sugar alcohols
Big Goals
Right now, our products are available online and at Newport Market in Bend, and we’re excited about what’s ahead. Our hope is to expand into Pacific Northwest grocery stores in 2026, with a broader national rollout in 2027. As a self-funded startup, we’re growing as thoughtfully as we can—taking it one step at a time while building something we truly believe in behind-the-scenes.
And then there’s my personal bigger dream.
I would love to help reimagine elementary school breakfast. As a nutritionist mom, it’s hard not to get upset at how much added sugar shows up in school breakfast—chocolate chip coffee cake, chocolate milk, sugary cereals, breakfast bars (24grams of sugar!), packaged pancakes and flavored yogurts. This is negatively impacting so many kids’ health for life. Kids deserve better. They deserve food that supports their energy, focus, and growing bodies throughout the day.
It’s a big goal—but one that feels deeply worth working towards.
More Than a Product—A Community
At the heart of this brand is the same mission I’ve always had:
To help you build healthy habits you can sustain for the long run.
Through:
- Wholesome and approachable recipes
- Hearty baking mixes
- Celebrating food without diet rules
- Sharing the joy of movement (running, biking, hiking, skiing or whatever sport you love)
Because fueling your life and your family should be the highlight of your day—not the most overwhelming part.
Thank you for being here, and for sharing Superhero Muffins with your community. 💛
